Business of Entertainment
The Business of Entertainment (BoE) Club at Northeastern University is a student-led organization that empowers students to explore the intersection of business and entertainment across the film, television, and music industries.
Branding, Brand Heirarchy
The AskThe Business of Entertainment organization needed a more professional and cohesive rebrand that could clearly distinguish between its different segments while maintaining a unified visual identity.
The ANSWERTo address this, we created a comprehensive brand guide featuring two distinct color-ways: one for standard brand use, and another incorporating a specific blue and logo variation for “BOE Insights,” a sub-brand within the organization.
