Business of Entertainment
The Business of Entertainment (BoE) Club at Northeastern University is a student-led organization that empowers students to explore the intersection of business and entertainment across the film, television, and music industries.
Branding, Brand Heirarchy
The Ask
The Business of Entertainment organization needed
a more professional and cohesive rebrand that
could clearly distinguish between its different
segments while maintaining a unified visual identity.
The ANSWER
The Business of Entertainment organization needed
a more professional and cohesive rebrand that
could clearly distinguish between its different
segments while maintaining a unified visual identity.