Business of Entertainment

The Business of Entertainment (BoE) Club at Northeastern University is a student-led organization that empowers students to explore the intersection of business and entertainment across the film, television, and music industries.

Branding, Brand Heirarchy


The Ask

The Business of Entertainment organization needed
a more professional and cohesive rebrand that
could clearly distinguish between its different
segments while maintaining a unified visual identity.


The ANSWER

The Business of Entertainment organization needed
a more professional and cohesive rebrand that
could clearly distinguish between its different
segments while maintaining a unified visual identity.

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Project Two

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Project Four